Many of you are familiar with Adidas boost now, but do you know what it is actually made of? Do you remember which was the first sneaker to feature boost? I cover these questions and more in this video!
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Ultimate Guide to Adidas Boost
What is it?
Adidas’s Boost, a collaboration with the chemical giant BASF, is different. The midsole of the new Energy Boost, the first shoe to showcase the technology, looks like spongy polystyrene, but is actually made up of hundreds of nuggets of super-springy thermoplastic polyurethane (TPU) fused together.
Boost Technology History
Feb 2013 Energy Boost – 1st sneaker to use Boost
May 14 2014 Pure Boost marketed as running shoe, but organically became a lifestyle model
Oct 2014 adidas Baskelball D Rose 5, first BBall shoe w/ Boost, then Crazy Light boost
Feb 11 2015 Ultra Boost was created “The Greatest Running Shoe Ever”
July 2016 – 2016 Crazylight Boost 1st BBall show w/ full length Boost.
2016 – record year of growth at Adidas overall, revenue increased 20%
Social Media growth in 2016
May 2015 – Kanye Rocked All White Adidas Energy Boost ESM (many mistake as the Ultra Boost)
May 19 2015 – Kanye Triple white Ultra Boost released, first colorway to sell out instantly.
Feb 28 2015 9000 pairs of Yeezys 750s released, w/ encapsulated Boost
June 27 2015– Yeezy Boost 350 Turtle Dove
Aug 22 2015 Yeezy Boost 350 Pirate Black release
2016 – 5 colorways of Yeezy Boost 350 V2s released, 3- 750s
Rivalry with Puma
Puma NRGY battle – expanded thermoplastic polyurethan – started in 2009, in
2011 BASF cancelled to work exclusively with Adidas.
1948 began family feud of brothers Adolf “Adi” and Rudolf Dassler, separated and Adolf = Adidas | Rudolf = Puma
April 2016 – Legal battle – court rejected attempt by Adidas to prevent Puma from selling ETPU (Expanded Thermoplastic Polyurethane) soles calle NRGY
Why is it hyped
Boost is not a gimmick. Looks like Styrofoam, but is very responsive.
Kanye Yeezy effect.
Crossover – Performance to lifestyle (versatile)
Whats Next for Adidas Boost?
Boost INSOLES! Drop in boost midsoles
Boost Slides / Flip-flops!
Mark Dolce other 2 Nike Designers
Ultra Boost 3.0 in 2017 is already selling out in many CWs
2017 Pure Boost remodel
Adidas Basketball growth
Football, other sports
Boost w Primeknit is better than Lunarlon w Flyknit