First Look: Concepts x New Balance “City Rivalry” Pack

The Cambridge-based collab kings have churned up another banger with New Balance to celebrate their 20th year anniversary. Complete details haven’t been announced just yet, but we do know the W Boston is included in the commemoration.

Dubbed “City Rivalry,” the joint venture undoubtedly refers to the baseball rivalry between Boston and New York – a product of the “Curse of the Bambino” – when Red Sox owner Harry Frazee sold Babe Ruth to the Yankees.

The pack includes two sought-after New Balance silhouettes – the 997 and 998 – seen below and is slated to release in the coming weeks.

Remember to check back with us for official release information.

Source: W Boston & Concepts

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