Available now, Nike is be giving consumers the opportunity to customize the Air Max Zero! If you are unfamiliar with the story of the Air Max Zero it was initially a concept design drawn by the esteemed Tinker Hatfield. The shoe was supposedly scrapped, while the Air Max 1 was conceived into the classic shoe we know today. Last year on Air Max Day, Nike finally released the Air Max Zero and it was a huge success. Limited numbers led to high demand and the resell market for the shoes was around the $250-350 range. This Air Max Day, Nike released a yellow pair of the Air Max Zero, which again was a huge hit. With the new ID feature, resell for the Air Max Zero should drop drastically – allowing fans of the original colorways to either get their hands on the shoes if they please or simply customize their own pair. It is unknown how long the shoes will stay on the site. The shoes are releasing for $190.
Design your pair here: http://bit.ly/1RKcAkH