The Asics and Reigning Champ Apparel and Gel-Lyte III Collaboration

Asics took their collaboration with “athleisure” apparel company Reigning Champ to new heights, creating new apparel silhouettes to match the three Gel-Lyte III’s that are set to release worldwide on February 20th for $150.

Cory Long, Senior Brand Manager at Asics Tiger, spoke more in-depth specifically regarding the apparel designed for the collaboration. The apparel borrows design elements from the Gel-Lyte III and incorporates them into the apparel. A split hem on the crewneck, speckling on the tape of the zipper and the 3M drawstring of their hoodie, are all borrowed elements from the Gel-Lyte III’s tongue, midsole and laces, respectively. Although shorts and a t-shirt will accompany the collection, the staple piece of the apparel is the bomber jacket, complete with ribbing down the sides of the jacket, a chest pocket, and articulated sleeves. The apparel will release alongside the sneakers this weekend.

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The sneakers come in three different colorways: black, navy and grey. Each sneaker also contains design elements found in Reigning Champ’s apparel, such as the open embroidery stitching around the heel wrap, and embossed “RC” branding on the heel, with terrycloth wrapping the inner lining and tongue of the sneakers. Each colorway will be sold separately and can be found at retailers like Packer Shoes this weekend.

Sources:
HS | HB | The Madbury Club | Packer Shoes

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